PHLUR: Editorial Director

Served as editorial director for the Austin-based fragrance startup from Sept. 2016 through June 2017. Responsible for all copy—site, packaging, social media and more. Conceived and executed several successful Facebook campaigns, and revamped the email lifecycle program, leading to a 30% increase in open rates. Launched a blog devoted to thought leadership within the category, in addition to ghostwriting pieces for Thrive Global. Wrote the script for a soon-to-launch, first-of-its-kind chatbot named Scent-sei, which guides customers through the trial process via Facebook Messenger.

Ralph Lauren Digital: Executive Editor

Served as executive editor for Ralph Lauren's in-house digital agency from October 2014 through June 2016, overseeing all site copy across multiple brands and platforms. Pieces published in Ralph Lauren's digital magazine, RLMag, include:

-The Best-Dressed Bear in the World. The definitive profile of the iconic Polo Bear. Winter 2015.

-Sole of a Gentleman. The craftsmanship behind the brand's benchmade men's footwear. Fall 2015.

-Cut from a Different Cloth. Profile of three mills that supply fabric for the brand's luxurious Purple Label clothing. Summer 2016.

-East Meets West. The global journey taken by every pair of RRL jeans. Summer 2016.

-Not Your Father's Fatherhood. How a new generation made being a dad cool. Summer 2016.

I was also responsible for social media copy across brands (including this post, one of our most popular)

Kempt: A Nebraskan on Nebraska

Film criticism for UrbanDaddy's men's lifestyle blog. Served as managing editor or editorial director for UD from 2009 through 2014. Post from Winter 2013.

Whim Quarterly

A humor magazine printed on actual, flammable paper. Co-founder and co-host of monthly performances, 2009-2010.